Our brief
To design a brand identity that delivered a strong and contemporary Maori image.
Aotearoa Construction
Overview
Aotearoa Construction was formed to pioneer a new business model that blends social benefit whilst delivering outstanding construction services.
The company was fronted by well known personalities, Richard Barnett and Tawera Nikau.
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Scope of work
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Brand Identity
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Naming
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Brochures
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Advertising
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Signage
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Print collateral
The logo we designed delivers powerful and easily identifiable Maori imagery. The 3 Koru's form an easily recognisable A.
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The font choice and colour palette were both kept simple, strong and modern. Photographic imagery throughout collateral was used in black and white.
Brochures and presentation documents echoed the simplicity and strength we wanted the visual language to communicate.
To create awareness for the new company, targeted print advertising and strategically located billboards were used.
The website was central to building general awareness and promoting employment opportunities.
